The impact of internal brand management on employee job satisfaction, brand commitment and intention to stay
Year of publication: |
2015
|
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Authors: | Preez, Rose du ; Bendixen, Michael Thomas |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 33.2015, 1, p. 78-91
|
Subject: | Internal marketing | Job satisfaction | Brand commitment | Intention to stay | Internal brand management | Markenführung | Brand management | Arbeitszufriedenheit | Mitarbeiterbindung | Employee retention | Internationales Marketing | International marketing | Personalmarketing | HR marketing |
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