The impact of international networking and co-marketing alliances on export performance : a global perspective
Andreea Bujac, Thomas Schøtt
| Year of publication: |
2021
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|---|---|
| Authors: | Bujac, Andreea I. ; Schøtt, Thomas |
| Published in: |
International journal of export marketing : IJExportM. - Olney, Bucks : Inderscience Publishers, ISSN 2059-0903, ZDB-ID 2858136-2. - Vol. 4.2021, 1, p. 72-88
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| Subject: | international networking | co-marketing alliances | entrepreneurs | export | Strategische Allianz | Strategic alliance | Unternehmensnetzwerk | Business network | Welt | World | Export | Globalisierung | Globalization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEXPORTM.2021.113957 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012510272