Understanding consumer buying behavior in Africa
Year of publication: |
2018
|
---|---|
Authors: | Kuada, John E. ; Bujac, Andreea I. |
Published in: |
Marketing management in Africa. - New York, NY : Routledge, Taylor & Francis Group, ISBN 978-1-138-71438-0. - 2018, p. 207-223
|
Subject: | Kaufentscheidung | Purchase decision | Marktforschung | Market research | Multinationales Unternehmen | Transnational corporation | Subsahara-Afrika | Sub-Saharan Africa |
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