The impact of LGBT friendliness on sexual minority customers' perceptions and intentions to stay
Heejung Ro, Marryam Khan
| Year of publication: |
2022
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|---|---|
| Authors: | Ro, Heejung ; Khan, Marryam |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 102.2022, p. 1-9
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| Subject: | LGBT friendly | LGBT marketing | Service encounter | Sexual minority | Signaling theory | Sexualität | Sexuality | Minderheit | Minority | Homosexualität | Homosexuality | Ethnische Gruppe | Ethnic group | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2022.103181 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013185285