The impact of market orientation on the performance of MSMEs : a cross-sectional analysis of manufacturing and service firms in India
Year of publication: |
2018
|
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Authors: | Kansal, Purva ; Bansal, John |
Published in: |
The IUP journal of business strategy : IJBS. - Hyderabad : IUP Publ., ISSN 0972-9259, ZDB-ID 2576831-1. - Vol. 15.2018, 4, p. 57-74
|
Subject: | Indien | India | Dienstleistungssektor | Service industry | Industrie | Manufacturing industries | Marketingmanagement | Marketing management | KMU | SME | Unternehmenserfolg | Firm performance |
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