The impact of marketing appeals on consumer willingness to participate in virtual CSR co-creation
Year of publication: |
2024
|
---|---|
Authors: | Zhang, Jiemei ; Tang, Bingxin ; Lyu, Bei ; Song, Zhaoran |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 42.2024, 5, p. 771-789
|
Subject: | Common in-group identity | Marketing appeal | Self-construct | Virtual CSR co-creation | Corporate Social Responsibility | Corporate social responsibility | Kundenintegration | Customer integration | Social Web | Social web | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
-
Zhou, Fei, (2024)
-
Being social for social : a co-creation perspective
Tregua, Marco, (2015)
-
Dunn, Katherine, (2019)
- More ...
-
Falasca, Mauro, (2017)
-
Falasca, Mauro, (2017)
-
Su, Weilin, (2020)
- More ...