The impact of marketing’s innovation-related capabilities on a firm’s innovation performance
Osman Gök, Sinem Peker
| Year of publication: |
2020
|
|---|---|
| Authors: | Gök, Osman ; Peker, Sinem |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 24.2020, 6, p. 2050054-1-2050054-31
|
| Subject: | Marketing department | marketing innovativeness | marketing department capabilities | innovation | innovation performance | Innovation | Marketingmanagement | Marketing management | Marketing | Innovationsmanagement | Innovation management | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S1363919620500541 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012271545