The marketing department's reputation in the firm
Year of publication: |
2015
|
---|---|
Authors: | Gök, Osman ; Peker, Sinem ; Hacioglu, Gungor |
Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 33.2015, 5, p. 366-380
|
Subject: | Marketing reputation | Departmental reputation | Marketing department | Reputation | Market performance | Firmenimage | Corporate reputation | Marketing | Spieltheorie | Game theory |
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