The impact of mobile app adoption on cross-buying : the moderating roles of product category characteristics and adoption timing
Huan Liu, F. Javier Sese
| Year of publication: |
2022
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|---|---|
| Authors: | Liu, Huan ; Sesé, F. Javier |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 98.2022, 2, p. 241-259
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| Subject: | Adoption timing | Cross-buying | Difference-in-differences | Heckman correction | Mobile app adoption | Product category attributes | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion | Mobile Anwendung | Mobile application |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2021.02.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013364281