The impact of mobile app adoption on cross-buying : the moderating roles of product category characteristics and adoption timing
Year of publication: |
2022
|
---|---|
Authors: | Liu, Huan ; Sesé, F. Javier |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 98.2022, 2, p. 241-259
|
Subject: | Adoption timing | Cross-buying | Difference-in-differences | Heckman correction | Mobile app adoption | Product category attributes | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion | Mobile Anwendung | Mobile application |
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