The impact of mobile payment on hedonic preference
Year of publication: |
2023
|
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Authors: | Yu, Yining ; Peng, Xixian ; Wang, Lei |
Published in: |
Journal of interactive marketing. - London : SAGE, ISSN 1520-6653, ZDB-ID 1501741-2. - Vol. 58.2023, 2/3, p. 151-166
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Subject: | conditioning theory | consumer well-being | hedonic mindset | hedonic preference | mobile payment | Konsumentenverhalten | Consumer behaviour | Elektronisches Geld | Electronic money | Hedonischer Preisindex | Hedonic price index | Mobile Business | Mobile business | Präferenztheorie | Theory of preferences |
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