The impact of "need for variety" on country image effects
Year of publication: |
2014
|
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Authors: | Tseng, Ting-hsiang |
Published in: |
Global journal of business research : GJBR. - Hilo, Hawaii : IBFR, ISSN 1931-0277, ZDB-ID 2536575-7. - Vol. 8.2014, 2, p. 45-53
|
Subject: | Country-of-Origin | Product Typicality | Need for Variety | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Produktdifferenzierung | Product differentiation |
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