The Impact of Negative Publicity on Celebrity Ad Endorsements
Year of publication: |
2012
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Authors: | Thwaites, Des ; Lowe, Ben ; Monkhouse, Lien L. ; Barnes, Bradley R. |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 29.2012, 9, p. 663-674
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