The impact of online consumer reviews on online sales : the case-based decision theory approach
Year of publication: |
2020
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Authors: | Huang, M. ; Pape, Andreas D. |
Published in: |
Journal of consumer policy : consumer issues in law, economics and behavioural sciences. - Getzville, NY : HeinOnline, ISSN 1573-0700, ZDB-ID 1477235-8. - Vol. 43.2020, 3, p. 463-490
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Subject: | Case-based decision theory | Word-of-mouth | Online shopping | Online consumer reviews | Loyalty | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Entscheidung unter Unsicherheit | Decision under uncertainty | Social Web | Social web | Entscheidungstheorie | Decision theory |
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