The impact of online reviews on attitude changes : the differential effects of review attributes and consumer knowledge
Seung Hyun Lee, Heejung Ro
| Year of publication: |
July 2016
|
|---|---|
| Authors: | Lee, Seung Hyun ; Ro, Heejung |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 56.2016, p. 1-9
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| Subject: | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2016.04.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011520926