The impact of perceived hidden inflation on service quality-customer brand loyalty : mobile phone service in Taiwan
Year of publication: |
2018
|
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Authors: | Liu, Sheng-Wen |
Published in: |
International journal of strategic change management : IJSCM. - Olney, Bucks : Inderscience Enterprises, ISSN 1740-2867, ZDB-ID 2260564-2. - Vol. 7.2018, 2, p. 160-173
|
Subject: | hidden inflation | brand loyalty | service quality | brand trust | Inflation | Taiwan | Dienstleistungsqualität | Service quality | Markentreue | Brand loyalty | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Mobiltelefon | Mobile phone | Markenführung | Brand management |
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