The impact of price promotions on checkout donations
Year of publication: |
2017
|
---|---|
Authors: | Xia, Lan ; Bechwati, Nada Nasr |
Published in: |
Journal of Product & Brand Management. - Emerald Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 26.2017, 7, p. 734-749
|
Publisher: |
Emerald Publishing Limited |
Subject: | Pricing | Price promotions | Gratitude | Checkout donations | Perceived sacrifice |
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