The impact of private label introduction on assortment, prices, and profits of retailers
Year of publication: |
2024
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Authors: | Ma, Meilin ; Siebert, Ralph |
Published in: |
The journal of industrial economics. - Oxford : Wiley-Blackwell, ISSN 1467-6451, ZDB-ID 1478279-0. - Vol. 72.2024, 1, p. 356-389
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Subject: | Einzelhandel | Retail trade | Handelsmarke | Store brand | Sortiment | Retail assortment | Einzelhandelspreis | Retail price | Preismanagement | Pricing strategy | Lebensmitteleinzelhandel | Food retailing |
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Fornari, Edoardo, (2013)
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