The impact of product management on SME firm performance
Year of publication: |
2011
|
---|---|
Authors: | Roach, David C. |
Published in: |
Journal of Research in Marketing and Entrepreneurship. - Emerald Group Publishing Limited, ISSN 1471-521X, ZDB-ID 2524213-1. - Vol. 13.2011, 1, p. 85-104
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Market orientation | Small to medium‐sized enterprises | Marketing/entrepreneurship interface symposia | Product management | Boundary spanning | Partial least squares | Firm performance | Canada |
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