The impact of product name on consumer responses to meat alternatives
Year of publication: |
2023
|
---|---|
Authors: | Ye, Tian ; Mattila, Anna S. ; Dai, Shanshan |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 35.2023, 3, p. 1051-1067
|
Subject: | Behavioral intention | Meat alternative | Name association | Product attribute | SOR model | SRT |
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