The impact of promotional mix on profit in the B2B sector
Year of publication: |
2014
|
---|---|
Authors: | Siddhanta, Somroop ; Banerjee, Neelotpaul |
Other Persons: | Ramendra Singh, Dr (ed.) |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 32.2014, 5, p. 600-615
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Cointegration | Vector autoregression | Granger causality | Impulse response function | Forecast error variance decomposition |
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