The impact of public relations on the pharmaceutical industry : a case study of living like you campaign
Virginia Hasenmeyer and Martina Topić
| Year of publication: |
August-November 2015
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| Authors: | Hasenmeyer, Virginia ; Topić, Martina |
| Published in: |
Journal of medical marketing : device, diagnostic and pharmaceutical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 2189085-7. - Vol. 15.2015, 3/4, p. 58-68
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| Subject: | Living like you | pharmaceutical industry | public relations | healthcare | communication | Öffentlichkeitsarbeit | Public relations | Pharmaindustrie | Pharmaceutical industry | Kommunikation | Communication | Gesundheitsversorgung | Health care |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1745790417706036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011881387