Adaptive selling in business-to-business markets : contextual boundary of a selling strategy from retailing
William L. Cron, Sascha Alavi, Johannes Habel
| Year of publication: |
2023
|
|---|---|
| Authors: | Cron, William L. ; Alavi, Sascha ; Habel, Johannes |
| Published in: |
Journal of personal selling & sales management : JPSSM. - London : Routledge, Taylor & Francis, ISSN 1557-7813, ZDB-ID 2068748-5. - Vol. 43.2023, 2, p. 117-127
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| Subject: | personal selling | adaptive selling | B2B | intuition | NC2 sales strategy | replication | Verkauf | Selling | B-to-B-Marketing | Business-to-business marketing | Verkaufspersonal | Salespeople | Einzelhandel | Retail trade | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management | Verkaufsförderung | Sales promotion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08853134.2022.2113092 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014293077