The impact of scarcity cues on purchase likelihood of art-infused products
Year of publication: |
2024
|
---|---|
Authors: | Gupta, Mansi ; Das, Gopal ; Septianto, Felix ; Hagtvedt, Henrik |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 52.2024, 2, p. 470-488
|
Subject: | Art infusion effect | Perceived prestige | Perceived risk | Regulatory focus | Scarcity cues |
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