The impact of servicescape cues on consumer prepurchase authenticity assessment and patronage intentions to ethnic restaurants
Year of publication: |
2015
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Authors: | Wang, Chen-Ya ; Mattila, Anna S. |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 39.2015, 3, p. 346-372
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Subject: | experiments | data and theory | servicescape | marketing | servicesmarketing | consumer behavior | restaurant | food and beverage | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction |
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