The impact of SME internationalization on innovation : The mediating role of market and entrepreneurial orientation
Year of publication: |
2019
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Authors: | Genc, Ebru ; Dayan, Mumin ; Genc, Omer Faruk |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 82.2019, p. 253-264
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Subject: | Entrepreneurial orientation | Internationalization | Marketing orientation | SME | KMU | Entrepreneurship | Entrepreneurship approach | Marketingmanagement | Marketing management | Globalisierung | Globalization | Unternehmenserfolg | Firm performance | Innovation | Internationaler Markteintritt | International market entry |
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