The impact of social commerce constructs on online engagement with the mediating effect of trust : the use and gratification perspective
Mahasweta Saha and Sanjeev Verma
| Year of publication: |
2022
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|---|---|
| Authors: | Saha, Mahasweta ; Verma, Sanjeev |
| Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 29.2022, 2, p. 138-163
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| Subject: | Forums and communities | Online engagement | Rattings and reviews | Recommendations and referrals | Social Commerce Constructs (SCCs) | Trust | Vertrauen | Confidence | Social Web | Social web | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013387109