The impact of social media engagement on consumers' trust and purchase intention
Arian Matin, Tornike Khoshtaria, Gocha Tutberidze
| Year of publication: |
2020
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|---|---|
| Authors: | Matin, Arian ; Khoshtaria, Tornike ; Tutberidze, Gocha |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 14.2020, 3, p. 305-323
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| Subject: | social media usage | consumer trust | purchase intention | advertising campaign | online marketing | Republic of Georgia | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Werbewirkung | Advertising effects | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2020.111547 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012534223