The impact of social media marketing on building brand loyalty through customer engagement in Jordan
Year of publication: |
2022
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Authors: | Al-Hawary, Sulieman Ibraheem Shelash ; Al-Fassed, Khaled Jamal |
Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 28.2022, 3, p. 365-387
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Subject: | social media marketing | brand loyalty | customers engagement | university | Jordan | Online-Marketing | Internet marketing | Jordanien | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty | Markenführung | Brand management | Social Web | Social web |
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