The impact of social media marketing on new venture performance
Year of publication: |
2023
|
---|---|
Authors: | Venciute, Dominyka ; Auruskeviciene, Vilte ; Reardon, James |
Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 28.2023, 5, p. 788-810
|
Subject: | Marketing capabilities | New venture performance | Social media marketing | Unternehmenserfolg | Firm performance | Online-Marketing | Internet marketing | Unternehmensgründung | Business start-up | Social Web | Social web |
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