The impact of storytelling on innovation success
Year of publication: |
2023
|
---|---|
Authors: | Taylor, Kathryn Trauth ; Taylor, Stephen ; Greulich, Kate ; Singleton, Meredith ; O'Shea, Catherine ; Surrao, Alicia |
Published in: |
Research-technology management : RTM. - Abingdon : Routledge, ISSN 1930-0166, ZDB-ID 2082426-9. - Vol. 66.2023, 4, p. 17-27
|
Subject: | Innovation culture | Innovation management | Innovation storytelling | Pitch | Strategic communications | Innovationsmanagement | Innovation | Narrative Methode | Narrative method | Interne Kommunikation | Internal communication | Erfolgsfaktor | Success factor |
-
Hagen, Øivind, (2008)
-
Competing against luck : the story of innovation and customer choice
Christensen, Clayton M., (2016)
-
Communicating excellence in innovation
Nicolau, Juan Luis, (2013)
- More ...
-
Innovators must be powerful storytellers
Taylor, Kathryn Trauth, (2021)
-
How companies can benefit from brilliant failures
Zaharee, Marcie, (2021)
-
Asset price dynamics, volatility, and prediction
Taylor, Stephen J., (2005)
- More ...