The impact of strategic consistency on market share and ROA
Year of publication: |
2014
|
---|---|
Authors: | P. Pleshko, Larry ; A. Heiens, Richard ; Peev, Plamen |
Published in: |
International Journal of Bank Marketing. - Emerald Group Publishing Limited, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 32.2014, 3, p. 176-193
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing strategy | Strategic fit | Firm performance | Credit unions | Miles and Snow typology | Porter typology |
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