The impact of supply chain integration on brand equity
Daekwan Kim; Erin Cavusgil
| Year of publication: |
2009
|
|---|---|
| Authors: | Kim, Daekwan ; Cavusgil, Erin |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 24.2009, 7, p. 496-505
|
| Subject: | Lieferkette | Supply chain | Markenimage | Brand image | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009525779