The impact of team identification on ice hockey brand associations
Stephen D. Ross; Patrick Walsh; Heather D. Maxwell
Year of publication: |
2009
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Authors: | Ross, Stephen D. ; Walsh, Patrick ; Maxwell, Heather D. |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 21942924. - Vol. 5.2009, 1/2, p. 196-210
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