The impact of team identification on ice hockey brand associations
Year of publication: |
2009
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Authors: | Ross, Stephen D. ; Walsh, Patrick ; Maxwell, Heather D. |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 5.2009, 1/2, p. 196-210
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Subject: | Profisport | Professional sports | Ballsport | Ball game | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | USA | United States |
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