The impact of the corporate identity mix on corporate reputation
Year of publication: |
2010
|
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Authors: | Money, Kevin ; Rose, Susan ; Hillenbrand, Carola |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 18.2010/11, 3, p. 197-211
|
Subject: | Firmenimage | Corporate reputation | Unternehmenskultur | Corporate culture | Wirtschaftshochschule | Economics department | Großbritannien | United Kingdom |
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