Projecting corporate character in the branding of business schools
Year of publication: |
2008
|
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Authors: | Davies, Gary ; Chun, Rosa |
Published in: |
Facets of corporate identity, communication, and reputation. - New York : Routledge Taylor & Francis Group, ISBN 978-0-415-40527-0. - 2008, p. 163-177
|
Subject: | Firmenimage | Corporate reputation | Messung | Measurement | Wirtschaftshochschule | Economics department | Großbritannien | United Kingdom |
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