The impact of the corporate mind-set on new product launch strategy and market performance
Year of publication: |
2010
|
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Authors: | Talke, Katrin ; Hultink, Erik J. |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 27.2010, 2, p. 220-237
|
Subject: | Produktentwicklung | New product development | Unternehmenskultur | Corporate culture | Wettbewerbsstrategie | Competitive strategy | Industrie | Manufacturing industries | Deutschland | Germany |
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