The impact of the destination’s online initiatives on word of mouth
Year of publication: |
2013
|
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Authors: | Morosan, Cristian |
Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - Putnam Valley, NY : Cognizant, LLC., ISSN 1083-5423, ZDB-ID 2019463-8. - Vol. 18.2013, 4, p. 415-428
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Subject: | Destination marketing | e-Word of mouth | Social media | Technology adoption model | Social Web | Social web | Virales Marketing | Viral marketing | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Online-Marketing | Internet marketing | Innovationsakzeptanz | Innovation adoption |
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