The impact of the number of participants and platform transparency on prosumers' creative performance
Year of publication: |
2022
|
---|---|
Authors: | Zeng, Fue ; Song, Yining ; Song, Yiping ; Zuo, Siqing ; Yu, Jinjun |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 10, p. 2749-2773
|
Subject: | Co-creation activity | Creative performance | Platform ecosystem | Platform transparency | Prosumer behaviour | Kreativität | Creativity | Digitale Plattform | Digital platform | Kundenintegration | Customer integration | Social Web | Social web |
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