The impact of trust and electronic word-of-mouth reviews on purchasing intention
Joana Torres, Pedro Torres, Mário Augusto
| Year of publication: |
2019
|
|---|---|
| Authors: | Torres, Joana ; Torres, Pedro M. ; Augusto, Mário Gomes |
| Published in: |
International journal of entrepreneurship and small business. - Olney, Bucks : Inderscience, ISSN 1476-1297, ZDB-ID 2167952-6. - Vol. 37.2019, 1, p. 136-151
|
| Subject: | e-WOM | general attitude toward electronic word-of-mouth reviews | electronic word-of-mouth review rank | trust | purchase intention | digital marketing | Virales Marketing | Viral marketing | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJESB.2019.099884 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012056955