The impact of violent content on pricing of media products
Hooman Estelami; Nicholas N. Estelami
| Year of publication: |
2015
|
|---|---|
| Authors: | Estelami, Hooman ; Estelami, Nicholas N. |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 21.2015, 2, p. 246-266
|
| Subject: | media | Promotion | pricing | violence |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011305249