Brand and Price Advertising in Online Markets
Year of publication: |
2009
|
---|---|
Authors: | Baye, Michael R. ; Morgan, John |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 55.2009, 7, p. 1139-1151
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | price dispersion | pricing | advertising | media | promotion |
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