The impacts internet implementation strategy on marketing competency of Thai SMEs
Year of publication: |
2011
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Authors: | Chaveerug, Aukkaradej ; Khunthong, Sommai |
Published in: |
Journal of international business and economics : JIBE. - [Erscheinungsort nicht ermittelbar] : IABE, ISSN 1544-8037, ZDB-ID 2529293-6. - Vol. 11.2011, 1, p. 49-58
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Subject: | KMU | SME | Thailand | Internet | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Electronic Commerce | E-commerce |
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