The impacts of advertising assets and R&D assets on reducing bankruptcy risk
Niket Jindal; Leigh McAlister
| Year of publication: |
2015
|
|---|---|
| Authors: | Jindal, Niket ; McAlister, Leigh |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 4, p. 555-572
|
| Subject: | bankruptcy | advertising | R&D | shareholder value | turbulence | Insolvenz | Insolvency | Werbung | Advertising | Shareholder Value | Shareholder value | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011313061