The impacts of computer systems on perceptions of customer service and marketing effectiveness
Year of publication: |
2009
|
---|---|
Authors: | Stone, Robert W. ; Good, David J. |
Published in: |
Journal of business and economic perspectives. - Martin, Tenn. : [Verlag nicht ermittelbar], ISSN 1528-5014, ZDB-ID 1179812-9. - Vol. 35.2009, 2, p. 100-112
|
Subject: | Informationstechnik | Information technology | Computer | Kundenservice | Customer service | Marketing | Bewertung | Evaluation | Empirische Methode | Empirical method | USA | United States |
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