Effects of country of origin and country brand attitude on nonprescription drugs
Year of publication: |
2007
|
---|---|
Authors: | Jong Woo Jun ; Choi, Chang-Won |
Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 15.2007, 4, p. 234-243
|
Subject: | Ursprungsregeln | Rules of origin | Präferenztheorie | Theory of preferences | Konsumentenverhalten | Consumer behaviour | Südkorea | South Korea |
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