The impacts of ethical sales behaviour on customer loyalty in the life insurance industry
Year of publication: |
2009
|
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Authors: | Chen, Mei-fang ; Mau, Liang-hung |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 29.2009, 1/2, p. 59-74
|
Subject: | Ethik | Ethics | Verkauf | Selling | Verkaufspersonal | Salespeople | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Lebensversicherung | Life insurance | Taiwan |
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