Why is so little marketing research on Latin America published in high quality journals and what can we do about it? : lessons from a Delphi study of authors who have succeeded
Year of publication: |
2011
|
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Authors: | Fastoso, Fernando ; Whitelock, Jeryl |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 28.2011, 4, p. 435-449
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Subject: | Marketingtheorie | Marketing theory | Bibliometrie | Bibliometrics | Fachzeitschrift | Journal | Delphi-Methode | Delphi technique | Lateinamerika | Latin America |
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