The implementation of relationship marketing by independent Egyptian hotels
Year of publication: |
2012
|
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Authors: | Essawy, Mohamed |
Published in: |
Tourism and hospitality research : the surrey quarterly review. - London [u.a.] : Sage Publ., ISSN 1467-3584, ZDB-ID 2249125-9. - Vol. 12.2012, 4, p. 175-187
|
Subject: | relationship marketing | independent hotels | Egypt | organisational factors | environmental factors | Ägypten | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing |
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