The implications of company-sponsored messages disguised as word-of-mouth
Year of publication: |
2011
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Authors: | Magnini, Vincent P. |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 25.2011, 4 (5.7.), p. 243-252
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Saved in:
Saved in favorites
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